Marketing – Copywriting – Mindset
The 3 keys to business success are marketing, copywriting and mindset. Now let’s look deep into each topic to get a great understanding of what they are and how you can use it to benefit your own business.
MARKETING
It surprises me that when a company is experiencing tough financial times, the accountants normally slash money from the marketing budget in an effort to save money. But this is the worst thing you can do for business. Without marketing how will you get the message out to your market that you have a certain product or service that will solve a problem they are having? Stupid isn’t it!
Now instead of giving you a history on marketing, let’s look at different ways you can use marketing to your advantage in business. But first before we look at the different types of marketing techniques, you must understand the Golden Key in successful marketing.
It is…
EMOTION
I’m not kidding! The key to a successful marketing campaign lies in understanding the emotions of your target market. It’s called ‘Emotional Direct Response Marketing’.
Before you create and marketing piece you must ask these questions.
1. What are the fears, wants, needs, frustrations and desires of my market?
2. What keeps them awake at night?
3. What is there average day like?
These questions are critical in gaining an understanding into the mind of your prospects. Because here’s the thing…
We All Buy Based on Emotion
It doesn’t matter whether you’re male, female, young or old. Our decision to by a product or service is based on the feeling we get from it. So by understanding the emotions of your market you can then create the right marketing message which appeals to their emotions.
You could call it manipulation but at the end of the day you’re doing your market a favour. They have a problem and it’s your job to provide the solution. It doesn’t matter what business you’re in, you are a problem solver.
1st Key = Learn and study Emotional Direct Response Marketing. Master it and your business will never be the same again!
COPYWRITING
This is something that is not clearly understood by many business owners. When I tell people I’m a copywriter they look at me blankly wondering what a copywriter is. An easy explanation is this…
Words = Copy
I make money with words. The words you see in marketing material are known as copy. So when I write copy I’m writing the words that appear on marketing material.
That’s the easy explanation. But what you want to know is how you can write copy that makes money for your business. Quite simple really, just follow the below formula.
AIDA
What is AIDA?
A -Attention
I – Interest
D – Desire
A – Action
When writing copy you need to follow this formula to be successful. But before you start writing let me warn you of a mistake that many business owners and even some copywriters make.
They Don’t Research the Market
Before you write copy you need to understand the emotional triggers and feelings in your market place. As I mentioned in the marketing section you must identify their fears, needs, wants, frustrations and desires. Without knowing this you won’t be able to write compelling copy that sells.
Now let’s look at the formula and breakdown each element.
1. You need a headline that captures the attention of your prospects as well as explaining the benefits of your product or service.
2. Next you start writing the main body copy. First thing to do is start out by bringing the prospects attention to a problem they experience. (after all they are reading your marketing material for a reason)
3. After you identified the problem you then need to aggravate it. Stir up the emotions inside your prospect. It sounds like manipulation but it’s not.
4. After aggravating the problem you then need to get them interested by hinting at a possible solution to their problem i.e. your service or product
5. By getting the prospect interested (if written properly) you then create a desire within them so strong that they want your product or service. The want the solution to their problem.
6. Have a clear call to action. Your prospect is ready to buy, so by having a call to action you are giving them a way to solve their problem.
That’s it!
The formula or AIDA works every time as long as you do your research and understand the essential elements of Emotional Direct Response Marketing as well as Copywriting.
2nd Key = Master the art of writing compelling words that are filled with emotion. This will increase your sales guaranteed.
And the 3rd and last key is…
MINDSET
Do you want to know what the most common cause of failure in business is? It doesn’t matter whether you’re an employee, employer or entrepreneur. The most common reason for failure is the Mindset we have.
You might have a goal of making lots of money on the internet, but if you have the mindset that good opportunities are hard to come by then you won’t succeed.
Its beliefs you have about yourself that will limit your success in everything you do. You might be passionate about surfing but don’t learn because of a self belief that you are uncoordinated. Or maybe you have a belief that you’re too old to surf.
Your Mind is Tricking You
Stop listening to it!
If I wrote the dictionary, my definition of the word ‘doubt’ would be this.
Having a negative mindset
Your only limited because of your beliefs…
You must master you mind and gain control of the thoughts that enter it. Know what is healthy for you and get rid of the rest. One of the biggest tips I can give you to ensuring your mindset stays positive and the success is easier to achieve is this…
Make sure the people you hang around with are supportive of your goals. Hang around successful people and those who always have a positive attitude and outlook on life.
Unfortunately sometimes it’s your own family and friends that are negative towards you or what you’re trying to accomplish in life. It’s your choice about how much time you spend with people in your life. If someone is harmful to your success, remove them like you would a band-aid.
One motion, right off!
So there you have it. The 3 keys to business success. Study them and become a master and your business and personal life will never be the same again.