Posts Tagged ‘Cards’
A loyalty card also popularly referred to as a points card, rewards card, advantage card, or club card is a plastic or paper card which is being used quite commonly in the field of marketing and retailing. This loyalty card looks very similar to a credit card or debit card that helps the customer holding this card in his identification and proves that he is a member in a loyalty program.
A system of the loyalty business model, loyalty cards are popularly used in United Kingdom. In Canada, the same kind of card is referred to as rewards card or points card. In United States of America the same card is known as a discount card, a club card or a rewards card. Barcode and magstripe in the cards typically help the card in its scanning and proper identification. Also known as key tags, small key ring cards serve as key fobs and are often used for convenience in carrying and easy accessibility.
A loyalty card may be issued to a consumer by a retail establishment or a retail group so as to use it as a form of identification when dealing with that retailer.
When a customer resents a card, he or she is typically entitled to either a discount on the current purchase, or points allotment that can be used for later use or future purchases. Hence, a two part tariff is implemented by the help of this card.
In order to provide a usually minimal amount of identification or demographic data, such as name and address, the card issuer requests or requires customers who seek the loyalty card issuance. Concerning customer privacy, typically non-disclosure of non-aggregate data about customers, the store entails certain application forms.
For example, a given customer’s favorite brand of beer, or whether he or she is a vegetarian, these cards can be used to determine.
The loyalty card may also be used to access identification related information so as to expedite verification during receipt of cheques or for other membership privileges. Retailers and service sectors run the loyalty programs and issue loyalty cards predominantly but recent advances in proof of purchase systems and supporting technology is now augmenting participation by consumer products manufacturers as well. As a result of many advantages of these loyalty cards, many high profile companies are paying attention on these loyalty programs and searching for novel ways to communicate with the customers. Thus the use of loyalty programs and loyalty cards is increasing slowly and gradually garnering immense popularity.