Archive for the ‘Marketing’ Category
Marketing – Copywriting – Mindset
The 3 keys to business success are marketing, copywriting and mindset. Now let’s look deep into each topic to get a great understanding of what they are and how you can use it to benefit your own business.
MARKETING
It surprises me that when a company is experiencing tough financial times, the accountants normally slash money from the marketing budget in an effort to save money. But this is the worst thing you can do for business. Without marketing how will you get the message out to your market that you have a certain product or service that will solve a problem they are having? Stupid isn’t it!
Now instead of giving you a history on marketing, let’s look at different ways you can use marketing to your advantage in business. But first before we look at the different types of marketing techniques, you must understand the Golden Key in successful marketing.
It is…
EMOTION
I’m not kidding! The key to a successful marketing campaign lies in understanding the emotions of your target market. It’s called ‘Emotional Direct Response Marketing’.
Before you create and marketing piece you must ask these questions.
1. What are the fears, wants, needs, frustrations and desires of my market?
2. What keeps them awake at night?
3. What is there average day like?
These questions are critical in gaining an understanding into the mind of your prospects. Because here’s the thing…
We All Buy Based on Emotion
It doesn’t matter whether you’re male, female, young or old. Our decision to by a product or service is based on the feeling we get from it. So by understanding the emotions of your market you can then create the right marketing message which appeals to their emotions.
You could call it manipulation but at the end of the day you’re doing your market a favour. They have a problem and it’s your job to provide the solution. It doesn’t matter what business you’re in, you are a problem solver.
1st Key = Learn and study Emotional Direct Response Marketing. Master it and your business will never be the same again!
COPYWRITING
This is something that is not clearly understood by many business owners. When I tell people I’m a copywriter they look at me blankly wondering what a copywriter is. An easy explanation is this…
Words = Copy
I make money with words. The words you see in marketing material are known as copy. So when I write copy I’m writing the words that appear on marketing material.
That’s the easy explanation. But what you want to know is how you can write copy that makes money for your business. Quite simple really, just follow the below formula.
AIDA
What is AIDA?
A -Attention
I – Interest
D – Desire
A – Action
When writing copy you need to follow this formula to be successful. But before you start writing let me warn you of a mistake that many business owners and even some copywriters make.
They Don’t Research the Market
Before you write copy you need to understand the emotional triggers and feelings in your market place. As I mentioned in the marketing section you must identify their fears, needs, wants, frustrations and desires. Without knowing this you won’t be able to write compelling copy that sells.
Now let’s look at the formula and breakdown each element.
1. You need a headline that captures the attention of your prospects as well as explaining the benefits of your product or service.
2. Next you start writing the main body copy. First thing to do is start out by bringing the prospects attention to a problem they experience. (after all they are reading your marketing material for a reason)
3. After you identified the problem you then need to aggravate it. Stir up the emotions inside your prospect. It sounds like manipulation but it’s not.
4. After aggravating the problem you then need to get them interested by hinting at a possible solution to their problem i.e. your service or product
5. By getting the prospect interested (if written properly) you then create a desire within them so strong that they want your product or service. The want the solution to their problem.
6. Have a clear call to action. Your prospect is ready to buy, so by having a call to action you are giving them a way to solve their problem.
That’s it!
The formula or AIDA works every time as long as you do your research and understand the essential elements of Emotional Direct Response Marketing as well as Copywriting.
2nd Key = Master the art of writing compelling words that are filled with emotion. This will increase your sales guaranteed.
And the 3rd and last key is…
MINDSET
Do you want to know what the most common cause of failure in business is? It doesn’t matter whether you’re an employee, employer or entrepreneur. The most common reason for failure is the Mindset we have.
You might have a goal of making lots of money on the internet, but if you have the mindset that good opportunities are hard to come by then you won’t succeed.
Its beliefs you have about yourself that will limit your success in everything you do. You might be passionate about surfing but don’t learn because of a self belief that you are uncoordinated. Or maybe you have a belief that you’re too old to surf.
Your Mind is Tricking You
Stop listening to it!
If I wrote the dictionary, my definition of the word ‘doubt’ would be this.
Having a negative mindset
Your only limited because of your beliefs…
You must master you mind and gain control of the thoughts that enter it. Know what is healthy for you and get rid of the rest. One of the biggest tips I can give you to ensuring your mindset stays positive and the success is easier to achieve is this…
Make sure the people you hang around with are supportive of your goals. Hang around successful people and those who always have a positive attitude and outlook on life.
Unfortunately sometimes it’s your own family and friends that are negative towards you or what you’re trying to accomplish in life. It’s your choice about how much time you spend with people in your life. If someone is harmful to your success, remove them like you would a band-aid.
One motion, right off!
So there you have it. The 3 keys to business success. Study them and become a master and your business and personal life will never be the same again.
Network marketing software is one of the greatest traffic generating tools in marketing. Many professionals use it to double their sales. We all know that an online business is ineffective without the consumers to buy the products or services. Thus, generating customer traffic is a very important task to benefit from the entire business. Fortunately, there is what we call automatic traffic software that can help your business be ahead of your rivals. This is known as traffic generating software, which builds successful network marketing effortlessly.
Since there are so many people that use the internet frequently, it is understandable to say that some of these internet surfers are attracted to online business. Many businessmen nowadays spend a great amount of money to execute several mlm software and strategies to drive people to their websites.
With these tools and strategies, they achieve favorable results.
Most of the network marketing software offer great opportunity to increase traffic. This is achievable because the system utilizes various techniques to invite customers. The automatic traffic system is created to make the most of the many internet features such as advanced marketing, online presence and interactions with internet users. The various tools work collectively to facilitate the generation of traffic.
One essential internet features is “online presence” which pertains to increasing the exposure of the company over the internet. Actually, the creators of network marketing software have established a good relationship with well-known search engine websites.
This permits advertisers to post online ads or announcements at the search engine web pages. The system is completely automatic which signifies that advertisers do not have to continuously control the system. As soon as the posts are uploaded, it will repeatedly be exposed to online surfers.
Another great tool utilized by successful advertisers is called “advertisement window system”. This tool is used to derive some benefit from the cookies that are stored in one’s computer. The installation of this software to a person’s computer is automatic. The window would just show itself whenever the computer owner opens his internet browser. Every new and important updates will automatically appear in the window.
Network marketing software can be a great asset to your business. Nonetheless, any software would fail if it’s inappropriate to your industry. So before purchasing software for your business, make sure to analyze your business needs and conduct a good research about the promising systems.
Research shows that over 30% people do not know how to do email marketing. They admit email marketing is efficient to promote business but still can not use it. After years of development, email marketing becomes mature. Now many marketers would like to start email marketing campaign rather than advertising, newspaper or social media. Now email marketing is still developing. So what does it like in the future?
Email marketing keeps growing. In the old time, when people talk about it, they always consider it as spam. Marketers sent mass emails to large number of audiences without permission. This is totally unfriendly to audience, and will surely be considered as spam. Being segmentation and personalisation must be the main trend of the further email marketing. Marketers will realize the disadvantages of direct marketing, and turn to use opt-in marketing.
More and more user generated content will contain in emails.
The user generated content becomes much more important in the online business. This is the key of email marketing campaign. Nothing is better than the customer trusts. Now people receive a marketing email, they would like to read and provide feedback to their friends. This obviously isn’t a new trend – people were chatting with friends and discussing products they bought way before the internet was invented. This is a efficient way of business spreading. If marketers provide useful information for audiences, audiences will happy to spread your business!
Email marketing needs Integration in the further. Successful email marketing campaign should not be divided into several parts. After integration, audiences can get the information easier and clearer. At the same time, the audiences profiles will be integrated for a better service.
Marketers will integrate social media to email marketing. This is a big change of email marketing. Social media marketing develops very fast these years. It is necessary to integrate social media to emails. Social media marketing is a perfect addition to email marketing. Email newsletters can be posted on Facebook, the ‘like’ button can be integrated into the email campaigns, or the latest company tweets can be included within the newsletter. With all these marketing channels at our fingertips, new markets and target groups can be reached with the help of social media and you can essentially extend the campaign outreach.
Email marketing by software is another trend. It is not a new one, but a important one. Maybe there are not many people using a software, but in the further more and more people will realize the importance of a good email marketing software. Here is the iKode newsletter software which is a iKode Newsletter Software is a full featured, professional email list management and email marketing software designed by iKode. Good one for email marketers!
Business Marketing Strategy – Social Media, Content, Website (SEO), Search Engines (SEM), E-mail, Video, Mobile, Community
There are several ways small businesses can get an edge these days. Marketing strategy is key to getting things done in a productive manner. You want to make sure that what you invest in marketing shows a return in new prospects and the ability to turn those prospects into clients and customers.
Social Media – First, let’s talk about social media. At this point there is no way to deny that social media is now the fastest growing connection to clients and customers. More and more businesses are realizing that we are living in an age where you have to be connected to your clients/customers via social media. More than 50% of the population will have a profile on a social network. More and more of our customers and clients are coming to us through digital means. Using social media is a great way to promote your business by engaging with customers and prospective customers to deliver information on your business, provide assistance with problems and questions concerning your products or services, and of course a quick and easy way to make your current sales and promotions known to everyone at once. This gives you a direct line to your clients and customers. Be clear, it is all about engaging your prospects and customers these days as opposed to “selling”. Posting on a regular basis to social media sites and updating your blog holds great value to business and even greater value to small business. It also gives a cool new way for the best marketing tool there is to bolster your business (Word of Mouth Marketing). Customers can easily share your information with friends and followers giving you a direct line to new prospects.
Content – What is it that you are trying to engage them with…? Content. Content marketing is what everyone is looking to do. Content marketing is the creating and distributing of relevant and valuable content to attract, acquire, and engage your target audience. Consumers are becoming more and more intelligent. They want to be educated on the products and services they receive. If you are a vitamin store, buyers want to be educated on the products you sell and how and why they should use them. If you are a real estate agent, buyers want to know about the neighborhood, the current mortgage rate, and if it is a buyers’ market — while sellers want to know how to calculate the worth of their home and what other homes in the area are going for. If you are a day care, parents want to know the best way to potty train their child, what foods help promote growth and nutrition in young children, and why Johnny keeps sticking things up his nose. My point is, this is information that your business should have and consumers want to know and want to know that you know. It goes to credibility. If you are a reputable and credible business then you should be engaging your customers and prospects with content that is meaningful, educational, and interesting.
Website (SEO) – Search engine optimization is necessary for every website. This allows search engines to “organically” rank your website and helps tremendously in getting your site closer to that top spot. This means that any paid search (SEM) will not make a difference when it comes to SEO. Making sure that your site’s keywords are actively present throughout your site is very important for organic search. It is important that you are using the proper “tags” and your rules must be simple to understand so that the search engines and users can find you quickly and easily. Be wary of SEO companies that offer big results with underhanded practices that manipulate search results. This could cause your site to be removed completely from search engines like Google.
Search Engines (SEM) – Search engine marketing is becoming more and more effective for small business. With over a billion searches every day you can target locally so that more of your target audience will see your ads. The risk is small as you set your budget and only pay when someone clicks on your ad and is directed to your business. Creating an effective campaign strategy to promote the success of your PPC (Pay Per Click) campaign can mean you going from page 23 on a Google search to page 1. SEM runs from a well-developed keyword list for your products or services that is optimized with your with your website landing pages. This will result in a higher quality score and enables you to have a great Click-Through-Rate (CTR). Monitoring the performance of your ads can achieve the optimal ROI (Return on Investment).
E-mail – Reinforce your customer relationships with e-mail marketing. E-mail marketing,social media marketing,event marketing,and online survey tools help small organizations grow their businesses by building stronger customer relationships. Many small businesses, nonprofit organizations, and member associations worldwide rely on e-mail marketing to send personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online – from their email inboxes to their social networks. Send newsletters, current promotions, surveys, etc. on a small budget.
Video – Video marketing is not a new wave thing but it is becoming more and more important to business marketing. Having a unique video on You-Tube or in an advertisement will visually get your product or service across to current and prospective customers as it is a more engaging content format that often results in your audience responding with much greater force. Posting a short commercial spot on your website can decrease website bounce rate. How well the video is made and how long it is could help you hold a website visitor on your website and can really make a difference in converting prospects to actual sales.
Videos on your website and video sharing websites really help optimize your rankings with search engines. Sites like YouTube are only growing in power and strength and many businesses are already leveraging the amazing technology for opportunities that exist in helping to grow their business.
Mobile – The emergence of mobile marketing has been astounding. Now everyone wants to be able to do and see whatever it is they were able to do on the home computer or laptop on a cell phone or tablet. Society in general is on the go and very mobile. You have to change how you are marketing your products and services to be able to deliver your message to more consumers. Everyone you see is on some sort of mobile device whether it is a cell phone or tablet. Most smart phones have the ability to access the internet. Mobile marketing is the advertising of any product or service on a mobile device like a cell phone or tablet. Making sure your website, email marketing, and other web advertising are mobile friendly is of utmost importance since we are such a mobile society.
Community – I stress community involvement to my clients. Don’t just be a part of a community and expect support from that community without giving something back. Being involved in your community as a member of some community association, by offering your space to a community association for meetings or other events, by offering certain free services or special discounts to consumers in your area, or by having charitable events to benefit your community (i.e. clothing and/or food drives) can make all the difference of whether the people around you know you are actually there and what you do. For some businesses it is easier than for others. But, community involvement can help you to stand out against your competition (possibly right down the street from you) and you will find that if you support your community they will support you.
This should all be a part of your plan for 2012.
Many a times, tickets do not sell out on the same day when the conference is announced. Rather, the organizers have to wait until all the tickets are sold before they can provide the conference ID to the attendees. Eventually, there is a last minute rush to get new conference ID. During this situation, name badges can come in handy. The wisest idea is to create reusable badges which offer fast solution for event organizers.
At conferences and large-scale events, name badges play a significant role to get you connected with the right people.
Use Attractive Insertions on Your Name Badges
Your conference ID is going to give you a brand identity in the market. Consider spending a few more cents to make it colorful or unusual, so that it can instantly attract the user’s attention. An attractive picture or a favorite quote, which seems relevant to the purpose of your event, can make your name badge stand out. You can add a little more details about the company in the name badges which is likely to stir interest among your attendees.
Use No Twist Badges & Lanyards
Avoid using twisted name badges, as they are likely to frustrate your attendees. Keep in mind that networking with right people is the key agenda of your conference. Hence, you must work toward creating good-quality lanyards that clearly mention the names of the respective attendees in a large print.
Create Large Name Badges
Large name badges are likely to grab people’s attention instantly. Moreover, large-sized badges can easily hold the important credentials pertaining to your event. It helps you create positive impression on your attendees. If you can afford a little extra budget, you can consider investing in neck wallets with zippers with your logo printed on it. It gives you more visibility and positively affects your ROI.
Use Functional and Fashionable Lanyards
Using fashionable as well as functional lanyards can enhance your brand value. It can encourage your delegates to remember you long after the event is over. Using attractive attachments, such as bulldog clips, pictures and so on, you can make your badge stand out of the crowd.
At present, event organizers are accessing the benefits of online event registration system to generate attractive name badges. Attractive name badges would ensure more event attendance and attendee satisfaction for a better ROI of the entire endeavor. Follow these tips and be ready to get overwhelming response from your next event.