Meatball Sundae by Seth Godin
I started Meatball Sundae: Is Your Marketing out of Sync?
tonight and am enjoying it. But I can't believe I'm the only one that a) actually reads or b) received a damaged copy of this book. I have two sets of pages 9-40 and no pages 41-72. Amazon will take it back and send me a new one, of course.
But the irony of missing the section that was apparently talking about quality (from where it started on page 73) because you can't figure out who your "1 percent" of influential customers are was kind of amusing. And here I am blogging about it, but not really to gripe. But if you buy it in a bookstore and it's a first edition, you might want to check your page numbers! Still lots of good ideas, although I'm missing 30 pages of them.
I don't know. Maybe I should hang onto it and auction it off an eBay.
But the irony of missing the section that was apparently talking about quality (from where it started on page 73) because you can't figure out who your "1 percent" of influential customers are was kind of amusing. And here I am blogging about it, but not really to gripe. But if you buy it in a bookstore and it's a first edition, you might want to check your page numbers! Still lots of good ideas, although I'm missing 30 pages of them.
I don't know. Maybe I should hang onto it and auction it off an eBay.


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